The tin industry is Brækhistan's biggest industry. We have a lot of mines and use very advanced mining techniques. Brækhistani tin is known for its great quality. Besides the raw material, we also sell derived products from tin such as medals. On this page, you can find the marketing mix of both.
TIN
Our biggest mine in Tinville
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Place: buyers buy tin directly from the mining companies. The tin is transported to the ports at the coast by lorries and over the rivers. Since Brækhistan is one of the only countries to exploit its tin mines and because tin is a very useful mineral, almost every country or company that needs tin buys Brækhistani tin. Brækhistan therefore has examined the logistics and distribution channels very thoroughly to make them super-efficient.
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Price: Brækhistani tin has a great price-quality. Because of Brækhistan’s economic landscape without many restrictions, there are quite a lot of enterprises that mine the mineral. A lot of active enterprises in the same market causes competition, which makes the whole process of mining, distribution and selling super-efficient. Tin can be transported fast and at low cost, which gives Brækhistan a competitive edge over other countries.
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Product: tin is a useful mineral. It is mostly used as solder in electronic products. The sheet metal industry serves as a second purpose. A lot of cans for example have a tin layer on the outside to prevent the metal from rusting.
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Promotion: tin is a mineral that is used for all kinds of products all year round. Since there aren’t many alternatives for the mineral, the promotion doesn’t have to be too extensive. That doesn’t mean there has to be no promoting at all. Companies need to be reminded of its importance, so they won’t start trying to find alternatives. Tin is a B2B product, it’s only used to produce other products. Therefore, the mineral only has to be promoted to enterprises. This means that mass media advertising is excluded. Promoting our precious mineral at industrial fairs can be great. Besides that, online advertising works great because of its capacity to target very specifically. That way, you can get a different message out to the different audiences.
As we said in the last paragraph, tin is our biggest economic asset. Mostly we sell tin as a raw resource. Of course there’s much more to win if we process it first. One of the more original ideas came from a Brækhistani company called Tininsula. They started making medals for big sports events. A normal Bronze medal consists of 10 to 30 percent tin. Tininsula found a way to get the tin levels even higher, to about 65 percent without changing anything about the look of it. The silver medal was replaced by a tin one as a whole. With the right type of varnish you can’t even see the difference. Until now Tininsula has not found a way to replace or adapt the gold medal, but they are hopeful in doing so in the near future.
MEDALS
A Goat Medal
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Place: There are no real shops to buy the medals. The internet is the tool we use most to sell our products.
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Price: because of the fierce competition in the field of tin mining, the prices are extremely low. This is a positive in the prices of the medals as well. This means the medals Tininsula produces are about 30% cheaper than normal medals. That percentage could go up even higher when they find a way to replace the gold medal.
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Product: Medals: . A normal Bronze medal consists of 10 to 30 percent tin. Tininsula found a way to get the tin levels even higher, to about 65 percent without changing anything about the look of it. The silver medal was replaced by a tin one as a whole. With the right type of varnish you can’t even see the difference. Until now Tininsula has not found a way to replace or adapt the gold medal, but they are hopeful to be able to do so in the near future.
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Promotion: promotion is very important for us. People are skeptical about changes to these medals. By visiting the boards of all kinds of events we try and convince them the new medals offer the same quality at a lower price. In this first stage of the product we focus on smaller events, events that have a smaller budget and are easily convinced by the lower price. When sales start to pick up we will start focusing on bigger events as well.